Anti-Fraud Policy
This policy explains how AdsRival identifies, investigates, and enforces against invalid traffic, fake conversions, manipulative attribution, and other abuse across its performance marketing network.
1. Purpose
AdsRival is a performance marketing platform. Trust in campaign data, user quality, advertiser outcomes, and publisher payouts depends on the integrity of every click, impression, lead, install, and sale. This Anti-Fraud Policy sets the rules we use to detect, investigate, prevent, and enforce against invalid or abusive activity.
2. Application
This policy applies to all publishers, advertisers, agencies, sub-publishers, service providers, and other users of the AdsRival platform. You are responsible for conduct carried out directly or indirectly through your account, contractors, media buyers, and traffic partners.
3. Prohibited Conduct
The following conduct is prohibited and may result in immediate enforcement:
- bot traffic, automated browsing, click flooding, scripted leads, or fake installs;
- cookie stuffing, forced clicks, click injection, hidden redirects, or pop-under abuse;
- duplicate, fabricated, stolen, or incentivized conversions where not expressly allowed;
- lead fraud, identity theft, chargeback abuse, or use of false consumer information;
- proxy, VPN, emulator, device spoofing, or geo masking used to misrepresent traffic quality;
- misleading creatives, fake claims, unauthorized brand bidding, or impersonation;
- traffic laundering through undeclared sources or sub-publishers;
- tampering with postbacks, attribution logic, tags, payout logic, or tracking parameters; and
- any activity designed to evade platform controls, caps, approval requirements, or campaign restrictions.
4. Monitoring and Detection
AdsRival may use manual review and automated tools to monitor account behavior, traffic patterns, conversion quality, pacing anomalies, user-agent mismatches, geo inconsistencies, proxy indicators, duplication patterns, advertiser complaints, refund patterns, and other signals associated with invalid activity.
We may also work with advertisers, analytics vendors, verification providers, hosting providers, and payment partners to investigate risk or confirm outcomes.
5. Investigation Rights
AdsRival may request logs, source disclosures, placement details, consent records, creative samples, sub-publisher information, user-flow evidence, tracking data, payment proofs, or other materials reasonably necessary to assess suspected fraud, abuse, or non-compliance.
Failure to cooperate fully and promptly may itself be treated as a policy violation.
6. Enforcement Actions
Where we suspect or confirm invalid activity, AdsRival may take one or more of the following actions:
- reject, reverse, or withhold conversions or commissions;
- pause campaigns, placements, or traffic sources;
- place funds on hold while an investigation is ongoing;
- reduce credit, volume, or access permissions;
- suspend or terminate accounts immediately;
- share relevant facts with affected counterparties or authorities where appropriate; and
- pursue recovery, indemnification, chargeback defense, or legal remedies.
7. Payment Holds and Clawbacks
AdsRival may place temporary or extended holds on earnings or campaign payments when there is a reasonable basis to investigate fraud, invalid events, advertiser disputes, refund patterns, abnormal conversion behavior, or compliance failures.
If traffic or conversions are later deemed invalid, AdsRival may reverse credit, offset future payments, or seek repayment of previously paid sums.
8. Advertiser Responsibilities
Advertisers must provide timely feedback, dispute data, conversion validation information, suppression criteria, and compliance guidance necessary for fraud control. Delayed or incomplete advertiser feedback can undermine network integrity and may affect payout timing and enforcement decisions.
9. Publisher Responsibilities
Publishers must disclose traffic sources honestly, obtain any required user consents, use only approved promotion methods, and maintain sufficient records to validate traffic quality. You must not outsource traffic to unknown or unvetted sources and then rely on plausible deniability.
10. Reporting Suspected Fraud
Suspected fraud, unauthorized brand use, data manipulation, or other abuse may be reported to hello@adsrival.com. Reports should include as much detail as possible, including account identifiers, timestamps, offer IDs, URLs, screenshots, and supporting logs where available.
11. Policy Updates
AdsRival may revise this Anti-Fraud Policy to respond to new fraud patterns, legal developments, advertiser requirements, platform features, or operational experience. The most current version will be posted on this site with an updated effective date.
12. Contact
Questions about this policy may be sent to hello@adsrival.com. Add the final legal entity and business address before publishing the live version.